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According to Merriam-Webster, to promote means :

1 to grow
2 to help the growth or development of — see foster
3 to look after or assist the growth of by labor and care — see 1 grow
4 to provide publicity for — see publicize

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Writers are always looking for markets and a great resource for getting short stories published are anthologies. Anthology News and Reviews not only publishes reviews of anthologies for promotion but posts anthology markets looking for stories--both fiction and non-fiction.  read more »

I've had several stories accepted for anthologies and have found there is a void in how and where to promote and market a book written by multiple authors. As a result, I've started a new blog for just that purpose.  read more »

With today's technology, authors have a host of opportunities to market their books and promote their work. So what do you do--when you don't know what you're doing?  read more »